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New Xbox 360 Ad Campaign Launches

Microsoft this week announced the start of a new global marketing campaign for the Xbox 360, which it notes will part of the company’s single “largest marketing investment since the launch of Xbox.”

“Since the launch of the original Xbox, our platform has focused on delivering amazing gaming experiences which won the hearts and minds of core gamers,” said Stephen McGill, Head of Gaming and Entertainment for Xbox UK and Ireland.

“Today the world of entertainment has morphed and Xbox is at the heart of delivering not only amazing gaming experiences but also the broadest, most social entertainment offerings with Xbox Live, movies, [and] music.

The new campaign, which kicked off yesterday, will make use of television, billboard, and print ads, in addition to interactive TV, cinema, radio and digital marketing. The official Xbox website will also be undergoing a renovation.

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One Response

  1. Nice write-up. Thanks for the info.

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